Ezine Content Idea: Surveys



	Ezine-Tips
	List-News

Got an Ezine Marketing
or Email Newsletter
Question?
AskChrisKnight.com

Ezine Content Idea: Surveys
By Brian Alt

Print | Email This | Bookmark | Subscribe | Comments (0)

Surveys can be a great content addition to your ezine, adding a variety and usefulness not achievable through printing only articles. Assuming you inform your readers of survey results, they can also add an element of interactivity to your ezine.

From a publisher's standpoint, surveys are useful because they can provide demographic information about your subscribers. Advertisers tend to like this stuff, and it will thus increase the value of your publication to them.

Additionally, and perhaps more appropriately, the information gathered in reader surveys can be educational to the readers themselves, assuming you survey them on topics in which they're interested. The opportunity to find out what one's peers think about a certain subject is often a valuable one. For example, if you publish an ezine on fishing, surveying your readers to find out which type of lures have been most successful for them under certain conditions could be very enlightening to them. This of course requires that you print the results of your survey. Knowing that they will learn something from the exercise is perhaps the best incentive for subscribers to participate.

Surveys can be conducted several ways. Via email, the best way to gather results is to set up a specific alias for each survey option, or to use a specific subject header for each option. This way, you can set up your email program to filter responses automatically. This is an issue only if you're expecting a large number of responses; small surveys can be managed manually.

Via the Web, there are several scripts available for conducting surveys, some of which are free. The following site will give you a good start in finding the best survey script for your needs:CGI-Resources.com

Web-based surveys have the obvious disadvantage of forcing your subscribers to fire up their browsers to participate, but they are usually much easier to manage than email surveys.

Ezine-Tips for June 01, 1999

Additional Ezine-Tips Articles from the Content Category:

Want to read more expert articles like this?
Subscribe to the free Ezine-Tips newsletter:

Ezine Content Idea: SurveysBy Brian Alt

Ezine Content Idea: Surveys
By Brian Alt