» Ezine-Tips       » Ezine-Tips Experts       » Submit An Article       » About Ezine-Tips   » List-News   » List-Lingo   » Epub   » Submit Articles   » Submit Ezines   » Ezine Awards   » Manage       Subscriptions Name: Email Address:       Ezine-Tips   List-News   » Home   » About   » Affiliates   » Advertise   » Subscribe   » Contact   » Privacy   » Site Map

Got an Ezine Marketing
or Email Newsletter
Question?
AskChrisKnight.com

Why Does My Email or Ezine Open Rate Slide Downhill?
By Christopher Knight

Is your ezine "Open Rate" sliding worse than a coastline house in a mudslide into the ocean? Is there something you can do about it? An Ezine-Tips reader sent me this letter and I'll answer some of the questions or issues including an important trend to watch over the EU's data privacy acts that may impact this issue:

We have seen open rates decrease about 10% between last year and this year - which I put firmly in the camp of non-image email readers. The click through rates are similar, the conversion rates are similar - just the open rate has decreased. So we are testing two things - more visual "postcards" that encourage people to view the images, and layouts where the text is everything and having the images not viewed doesn't matter. So far the results are fscinating.

As always, Chris, an in-depth look at current trends. Thank you for your suggestions and extra attention to this ever-frustrating problem. --Judy

Post a comment

(To ensure quality, all comments are moderated.)

Name:	(required)
Email:	(will not be published) (required)
Subject:	(required)
Web URL:
Comment:

Enter Code to Right