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List-Slaughter or Why Email List Repurposing Is Bad
By Christopher Knight

Article Summary:

There are two types of evil when it comes email newsletter publishers who repurpose their email lists: Type 1) Intentionally misleading and no true respect for the privacy of their list member and Type 2) List-slaughter is where they unintentionally come to the realization that the current ezine relationship isn't working for their business interests any more so they take liberties that they know are wrong.


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