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Email Delivery Frequency During The Holidays Can Burn Ya
By Christopher Knight


Article Summary:

With the holiday shopping season in full gear, many retail and e-tailers have already had a strong October and November sales rush thanks largely in part to their email marketing efforts. When consumer buying budgets are blown, many e-tailers turn to increasing their email frequency with hopes to gently brow beat their prospects & clients into buying. There's a better way:

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