Cyber Monday Email Volume Up 54 Percent - Unsub Best Practice Review
By Christopher Knight
According to the Retail Email blog (Chad White), they found in that 68% of retailers in their survey sent out a Cyber-Monday promotion compared to 44% last year (54% increase). In addition, 25% of retailers in their survey sent promotional emails the Sunday before compared to 12% last year (108% increase). Read on to learn more about best practices for handling unsub requests.
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