Interview with Tad Clarke - MarketingSherpa Editorial Director - Email Newsletter Time Investments
By Christopher Knight
Tad Clarke, Editorial Director for MarketingSherpa said that a typical newsletter they produce involves 1-2 hours of research, 1-5 hours writing each story, the submission of each story to an editor and someone who formats the work...resulting in a total of about 16-20 hours PER newsletter. Discover what he thinks are the (3) things you must absolutely test in your email newsletter:
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