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PopMail.com Joins Forces With The Broadcast Image Group
2000-02-03

PopMail.com inc., a leading permission- and affinity-based email marketing company for the broadcast, media, sports and entertainment industries, announced Thursday it has contracted with The Broadcast Image Group for consulting, training, and other services designed to assist PopMail.com, inc.'s entertainment clients -- affiliated television stations and others -- most effectively use the company's email marketing tools to increase the size of their database and drive incremental e-commerce revenues.

PopMail.com has more than 80 television station clients in almost every major market, including stations in all ten of the largest television markets. Clients include stations owned by ABC and Fox and affiliates of ABC, CBS, NBC, Fox and WB.

The Broadcast Image Group is one of the leading consulting companies in the television industry and has a successful track record of helping broadcast properties improve their ratings. The agency has proven itself adept at promotion strategy and positioning recommendations, and working hands-on with promotion departments in their execution of promotional and marketing programs. In addition to these traditional services, Broadcast Image Group will now include email marketing strategies using PopMail.com's EnewsNotifier and PopMail services.

"We are excited to be working with The Broadcast Image Group, which is one of the most talented and dynamic firms in the business," said Stephen D. King, CEO of PopMail.com, inc. "We are confident their expertise and hands-on work with our customers will result in much greater effectiveness every time they use email marketing. We expect to keep The Broadcast Image Group busy as we continue to add new customers, and we look forward to a successful year in 2000."

For more information about this partnership, please visit the Web Site.