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[epub] In light of the recent discussion
Hello All,

In light of the recent discussion about spam I thought you
would find the following article from CNN of interest.  
Hope everyone has a great weekend.

Sharon Bray-McPherson

B.Mac's Marketing Enterprises
Your One-Stop Marketing, Work-at-Home
and Financial Service Provider

Marketers back Senate anti-spam bill April 27, 2001
Web posted at: 12:52 p.m. EDT (1652 GMT)

By Jennifer Jones 

(IDG) -- Online marketers are said to be lining up behind a
Senate bill crafted to limit spam, or unsolicited
e-mail, though privacy advocates claim the measure does not
go far enough. 

A congressional committee on Thursday will hear from online
marketers and privacy groups on the Unsolicited Commercial
Electronic Mail Act of 2001, introduced by Sen. Conrad Burns
(R-Mont.) and Sen. Ron Wyden(D-Ore.).

Participants at the hearing will include 24/7 Media, a New
York-based interactive media company, where executives are
now resigned to the idea of legislation. 

"It's pretty much a certainty to us now that legislation is
going to occur, and at this point we want to be part of the
solution, not part of the problem," said David Moore, 24/7
Media CEO. 

Moore was at pains to distance 24/7 Media from online
marketers that he claims are responsible for triggering
legislation. Less-than-reputable practices that led to the
bill include transmission of e-mail without recipients'
consent and the absence of mechanisms for opting out of
unsolicited e-mail, he said. 

The bill -- also known as the "Can-Spam" Act -- would
require marketers to include a valid return address on
unsolicited e-mail so that recipients could easily beg off
mailing lists. Also, the bill would prohibit marketers from
again sending e-mail to those who have asked not to be
included on the lists. 

Other elements of the bill include a measure to let ISPs
bring action to keep spammers from using their networks; the
ability for state attorneys general to bring suit on behalf
of citizens; and stiffer
penalties from the Federal Trade Commission for violations. 

There is also legislation pending in the House of
Representatives to control spam. 

But some privacy advocates do not think the legislation goes
far enough. 

"Two bills currently before Congress ... do not meet
requirements that we consider essential: an opt-in policy
and a private right of action," said Jason Catlett,
president and CEO of Junkbusters. 

Catlett -- who called the current failure to keep spam under
control the "greatest economic tragedy of the Internet Age"
-- is backed by other groups including Commercial Alert,
Consumer Action, Consumer
Federation of America, and Privacy Rights Clearinghhouse. 


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