EmailUniverse.com   Email Newsletter Publishing Strategies  
Search In Epub
 
   
   

   
  Ezine-Tips
  List-News


 

EPUB Archives

[Thread Prev][Thread Next][Thread]

[epub] The FTC and Best Practices
Janet,

On the issue of best practices as many probably
are aware, the FTC has issued a call for comments
on the proposed rule making process for "the Act,"
along with requesting input on the reports the FTC
has to file with Congress.

Although the time for filing comments on the
Do-Not-Email-Registry has passed, there is still
time to file comments on the rule making process
and the remaining reports.

How is this relevant? The rule making process will
establish a minimum set of standards for
e-publishers.

One of the main issues of contention under "the
Act" is the apparent requirement that "affirmative
consent" list owners maintain a private
do-not-email-list (the suppression issue) and the
potential impact this may have on affiliates,
distributors or dealers who use opt-in email
marketing.

There are four related issues:

* What are the disclosure requirements to obtain
"affirmative consent?"

* The suggested need to include multiple addresses
for advertisers when the email message contains
more than one advertiser.

* Whether or not you need to collect the name of
the subscriber given the definition of
"recipient."

* In using co-registration services based on the
wording used for "affirmative consent" can a
potential subscriber give "blanket consent"
sufficient or must their be a specific list of
publications.

I have posted an article online, which provides a
suggested proposal for e-publishers, includes some
comments on practice and raises questions
e-publishers may want to consider in filing their
comments.

For those who are interested, the article can be
found at:

http://www.learnsteps4profit.com/csp.html

I realize this does not directly respond to your
query about best practices, but hopefully it adds
value to the discussion.

Kind regards,

John
 
John Glube
Toronto, Canada
 
voice: 416-535-6366; mailto:john@xxxxxxxxxxxxxxxxxxxxx
private message:  http://adcopy.quikonnex.com/
 
Discover How Anyone Can Get More Buyers
http://www.learnsteps4profit.com ;


---
Outgoing mail is certified Virus Free.
Checked by AVG anti-virus system (http://www.grisoft.com).
Version: 6.0.648 / Virus Database: 415 - Release Date: 31/03/2004
 


         Please support our sponsor: EmailUniverse.com
-----------------------------------------------------------------
--> Get the Best Minds in the Business for under $1000! <--

Put your email-publishing product or service where 25,000+ pros
  in e-publishing and e-marketing will see it with a flexible
     ad package on the EmailUniverse.com Resource Network.
     Make CONTACT, Build INFLUENCE or Get MAXIMUM IMPACT.
      Enlist EmailUniverse.com in your next ad campaign!
       http://opt-influence.com/nl/pl.cgi?emailuniverse
-----------------------------------------------------------------

[Thread Prev][Thread Next][Thread]

Thread Index