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[epub] It all boils down to subscriber QUALITY

because one of those might turn out to be a customer. Other publishers think it's not their responsibility to help subscribers clean their contact lists and that those too lazy to white list publications they asked to receive really aren't ideal subscribers anyway.

We lean toward the latter.

I agree with Will.


If a subscriber won't take the trouble to add you to their whitelist,
the chances of him/her taking the time and trouble to *read* your
ezine is not too good.

I let them go :)

Dr.Mani
... the Ezine ANTI Marketer ;)
http://www.EzineMarketingCenter.com/anti/


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