Email Delivery Frequency During The Holidays Can Burn Ya
By Christopher Knight
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With the holiday shopping season in full gear, many retail and e-tailers have already had a strong October and November sales rush thanks largely in part to their email marketing efforts.
When consumer buying budgets are blown, many e-tailers turn to increasing their email frequency with hopes to gently brow beat their prospects & clients into buying.
Should You Increase Frequency To Combat Sales Dives?
My thoughts on email frequency is that you should not use an increase in frequency to counter-affect a normal cyclical downturn in your business. Instead, give your email members a break and increase your email frequency when they are more likely prepared to do more with you.
The Email Marketing Lesson:
Increase email frequency during your heaviest buying volume periods and keep your normal frequency (or even dip it lower a bit) during the least likely buying season that your target buyer is going to do. Make sense?
Justin over at Aweber has this seasonally relevant article worth a read: 5 Holiday Marketing Tips To Beat a Slow Season
This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur.
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Ezine-Tips for November 30, 2007
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