Email Newsletter Publishing Strategies  
Search In Ezine-Tips

Email Address:
Christopher Knight

Email Delivery Frequency During The Holidays Can Burn Ya
By Christopher Knight

Print | Bookmark | Subscribe

With the holiday shopping season in full gear, many retail and e-tailers have already had a strong October and November sales rush thanks largely in part to their email marketing efforts. When consumer buying budgets are blown, many e-tailers turn to increasing their email frequency with hopes to gently brow beat their prospects & clients into buying.

Should You Increase Frequency To Combat Sales Dives?

My thoughts on email frequency is that you should not use an increase in frequency to counter-affect a normal cyclical downturn in your business. Instead, give your email members a break and increase your email frequency when they are more likely prepared to do more with you.

The Email Marketing Lesson:

Increase email frequency during your heaviest buying volume periods and keep your normal frequency (or even dip it lower a bit) during the least likely buying season that your target buyer is going to do. Make sense? Recommended Reading: Justin over at Aweber has this seasonally relevant article worth a read: 5 Holiday Marketing Tips To Beat a Slow Season

This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter:

Ezine-Tips for November 30, 2007

Additional Ezine-Tips Articles from the Management Category: