Ezine Topics- What To Send Your Email Newsletter Audience This and Next Week?
By Christopher Knight
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What To Send Your Ezine Audience This Week?
The EOY (End Of Year) time is a great reason to send a series of email newsletters that answers various questions relating to the end of a period of time and the future outlook for the next year.
Pick any of the items below to create your next email newsletter this or next week:
2007 YEAR IN REVIEW or RECAP
If you do these every year, you can begin your research by reviewing your entry from last year to see where you were a year ago. Then, review some or all of your entries for the year to build a summary newsletter.
This is your chance to *toot your horn* but be sure to spin every milestone that you or your business achieved in terms of how it helps or adds value to your membership/customers.
BEST BLOG/ARTICLES OF 2007
Never assume that everyone on your list has read every article you wrote and sent this year. You could provide a list of best articles by traffic views, by votes or ratings, by number of times it was emailed to a friend or any stat that your users helped to generate. What!? You're not tracking this data yet? Put that on your list to do next.
FAVORITE BLOG/ARTICLES OF 2007
This is your chance to highlight your favorite articles or blog entries and perhaps tell why you liked it as it relates to how that might benefit your readership. Your objective here is to reinforce your messages that are of greatest importance.
PREDICTIONS FOR 2008
I'd start with reviewing your predictions from the previous year. How close did you come? Do you have bragging rights that you were "right"? What are your top 5-12 predictions for how your industry or expertise will change or need to change in the new year?
2008 GOALS - NEW YEARS RESOLUTIONS
You can either share your goals or perhaps more importantly, help your list members to set goals for their new year as they relate to your area of expertise. You could also list "how specifically" to set goals along with tips you've discovered from experience.
My goal in 2008 for this Ezine-Tips newsletter? To only publish Ezine-Tips when I have one that excites me enough to share it. :-) Best wishes to you, your family and your business in the New Year!
This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur.
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Ezine-Tips for December 27, 2007
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