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Another great way to extract additional value out of your list properties is to make sponsored links available.
WHAT: A sponsored link is one line by 50-70 characters wide and is inserted into the secondary inventory or less-than-premium positions.
WHY: If your regular email list ads are sold out far in advance, adding a sponsorship link program will add more revenue to your list without any additional cost.
HOW MUCH: I recommend never allowing more than 3-5 sponsorship links per ezine, as you don't want to clutter it up as bad as some of the big boys have done with their cluttered trash. Some of the big media houses have so over-abused sponsored links that you would swear you are subscribing to a sponsored link ezine and there is some content thrown in with the links rather than content with a few sponsored links.
WHAT TO CHARGE FOR THEM: Three ways:
- Low CPM, such as $1-$4 CPM
- CPC (Cost per Click) basis, such as $.25 to $1
- Flat monthly fee, such as $1,000 to $7,500
Lastly, you can also use them as a bonus for advertisers who give you insertions in the tens of thousands of dollars, or you can use this inventory to make good on deals that might have gone bad or an advertiser who is not satisfied. This way, you can correct an error you or your staff might have made.
Give it a try, as you have nothing to lose, and only increased ad sales to gain. :-)
This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur.
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Ezine-Tips for February 23, 2000
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