Email Newsletter Volume and Numbering Schemes - What's The Rule To Follow?
By Christopher Knight
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"I have been creating an e-zine for the past five months and now that we are in a new year; I don't know if I should change the volume number, along with the issue number? ...Now that we're in a new year? Can you tell me the rules about this?"
Many long running email newsletters/ezines use the "Volume X, Number X" to denote periods of time and the issue number to help their members know if they missed an issue or for easier referencing & collecting.
A "Volume" is any period of time that you alone determine. It can be a calendar year, a fiscal year, a season, or any period of time that makes sense to you and your industry.
You don't have to do the Volume/Numbering scheme if you don't want to as it's purely optional. One benefit of numbering your email newsletter is to give perception strength to your publication as a serial rather than one-off or random periodical (such as this Ezine-Tips newsletter).
Four mistakes to avoid and keep in mind:
- Don't use double numbering: Example to avoid: Volume 2, Issue 1. Number 4. Choose Issue 1. or Number 1, but not both numbering conventions.
- Use common Arabic numbering instead of Roman Numerals. It'll be easier to understand for your reader.
- Over time, have some continuity of purpose in your numbering/volume scheme so that it makes sense to your readership. They should be able to predict why your numbering system is as it is.
- Your numbering/volume scheme should not change until the purpose or scope of your email newsletter changes.
This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur.
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Ezine-Tips for January 08, 2008
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