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Popmail.com Integrates eWebEditPro Into Its Permission Marketing Solution
2000-07-10

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Popmail.com, Inc., a leading permission- and affinity-based content and email marketing company, announced it has integrated Ektron, Inc.'s eWebEditPro(TM) editing and publishing tool into its EnewsNotifier(TM)(ENN) permission marketing solution.

eWebEditPro is an industry-leading browser-based, WYSIWYG Web content creation, editing and publishing tool designed for ease of use by non-technical professionals. Popmail's ENN, used by customers in the broadcast, media, sports and entertainment industries, allows them to capture specific information from customers, create a member database and send targeted, customized email messages to registered members. Now available to all ENN customers, eWebEditPro allows anyone -- regardless of HTML proficiency -- to easily create fully formatted HTML email (text, images, tables, links, etc.) using a Word(TM)-like toolbar.

Last month, Popmail reported substantial growth within ENN client programs, with an average rate of 75 percent compounded quarterly growth in the customers' member base (quarter over quarter - four quarters total -- Q3 1999 to Q2 2000). Popmail attributes some of this recent growth to the new opportunities HTML gives its customers in marketing its products and services more effectively and efficiently.

"Our customers turned to us for a solution that would allow them to go beyond ASCII text to HTML's more graphically pleasing format and features such as click-tracking and individualization," says Ed Bardwell, Popmail's vice president of operations. "With eWebEditPro, we realized a substantial savings by buying this solution rather than building it ourselves, and we quickly delivered to meet our clients' requests. This tool provides value both today and as we move into the future of leveraging the Web server for easy creation and syndication of digital assets across multiple media -- Web site, email, wireless, dial-up, broadband, voice-only, whatever."

eWebEditPro is currently available to Popmail's base of nearly 200 ENN clients. Popmail's ENN helps these organizations build one-to-one relationships with their customers by promoting and effectively branding the topics and items of interest to their viewers, listeners, fans and customers. Ektron's eWebEditPro assists ENN users with creating more visually appealing, engaging and interactive HTML email.

For more information about Popmail.com, Inc., visit the Web Site.

For more information about Ektron, Inc., visit the Web Site.