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MessageMedia Grows Business By 230 Percent In Second Quarter

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MessageMedia Inc., a leading provider of strategic messaging solutions and services, announced Tuesday its Consumer Services business has grown by 230 percent in the past three months.

Marketers in the retail/e-tail and travel and entertainment industries have implemented outsourced and customer intelligence solutions for communicating with their customer, generating $5.87 million in messaging revenue in the second quarter of 2000, up from $1.78 million in the first quarter. These numbers do not include revenue from software licensing and sales. With MessageMedia messaging capabilities, clients have reported direct click-through response rates of more than 45 percent, up to 10 times those of traditional direct mail campaigns.

"More and more consumers are turning to the Internet as their primary link to suppliers of goods and services," said Larry Jones, CEO and president of MessageMedia. "Our clients are using MessageMedia tools and software to commit to customer loyalty and retention programs and drive repeat business as well as new business. In this highly competitive market, response needs to be immediate, and the trust of the consumer is imperative. That is what MessageMedia is all about."

Recent Consumer Services contract wins include: Sabre, Dealtime, cc:Rewards and Lifetouch Studios to name a few. They join a roster of clients that features leading companies such as MTV, NBC TV, Tickemaster/CitySearch, Mapquest, Mirage Resorts and Columbia House.

Consumer service companies use MessageMedia services to notify customers about upcoming events or opportunities; compile profiles of customer tastes and preferences to resell and cross-sell; provide a single point of contact for confirmations, cancellations, satisfaction surveys and customer care; and offer specials and promotions to reinforce customer loyalty.

For more information about MessageMedia Inc., visit the Web Site.