Mail.com Partners With CheetahMail Print | Email This | Bookmark | Subscribe
Mail.com, Inc., a leading global provider of Internet messaging services to the consumer and business markets, has partnered with CheetahMail, a provider of list hosting and email marketing solutions, to enable businesses to outsource their customer file of email addresses.
Under the agreement, Mail.com is the preferred reseller of CheetahMail's services and will utilize CheetahMail's industry-leading technology to execute highly targeted email marketing campaigns on behalf of its client. Mail.com has also agreed to make a strategic investment in CheetahMail.
Under terms of the agreement, Mail.com will sell the list management services and manage the customer relationships, while CheetahMail will provide the infrastructure plus subscriber support including handling bouncebacks, subscribes and unsubscribes, and responding to user queries regarding their subscription status. Mail.com will utilize CheetahMail's Web-based administration tools to construct, schedule, and execute email marketing campaigns. These tools also make it easy for Mail.com to segment customer lists so that list owners may target campaigns to their existing customers in a number of ways, including by demographics and purchase history. In keeping with both Mail.com and CheetahMail's commitment to consumer privacy and choice, the solution makes it easy for users to opt into or remove themselves from any list.
Mail.com is already renowned for its Special Delivery Program, a leading 100 percent opt-in email service in which marketers can reach prospective customers who have chosen to receive marketing messages by interest area and demographics. For marketers who would like to build their lists directly, Mail.com offers branded opt-ins for consumers to sign up for newsletters and other mailing lists. The new list management offering provides these marketers with a cost-effective, scalable way to continue the dialogue with prospects once they become customers.
Forrester Research, Inc. predicts that marketers will send more than 200 billion commercial emails in 2004, creating a $4.8 billion industry. With a full suite of offerings, Mail.com is well positioned to take advantage of the industry's explosive growth.
"Email marketing is as much about keeping existing customers happy as it is about acquiring new ones," said Jim O'Brien, vice president of Mail.com's Permission Marketing Group. "By adding CheetahMail's flexible tools, highly scalable infrastructure and reputation for top-notch customer service to our existing opt-in offerings, Mail.com can now offer marketers an effective solution for each phase of the customer lifecycle from acquistion to retention, loyalty, and customer service. Businesses can enjoy the high return on investment that email marketing offers with all the convenience of a one-stop shop."
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