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Lyris Technologies Releases ListManager 4.0
2000-07-20

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Lyris Technologies, Inc., a leading developer and application services provider of email management software and services, announced the release of Lyris ListManager 4.0. Version 4.0 is a major upgrade to the company's globally successful list management application, and is designed for business activities such as electronic direct marketing, e-publishing, and online discussion groups.

Lyris ListManager 4.0 is a hassle-free solution for fast, reliable outbound email messaging. New benefits include powerful reporting tools for the evaluation of mailing list performance and membership activity, and the ability to automate the synchronization of mailing lists with external customer databases. Compatible platforms are UNIX, Windows and, for the first time, Linux.

ListManager 4.0 also offers a third-generation mail engine that scales from 10,000 to 500,000 unique emails per hour.

"This generation of Lyris ListManager incorporates an entirely new architecture that's even more scalable than before," said John Buckman, CEO and founder of Lyris Technologies. "Version 4.0 also enables message customization and email advertising by fetching content off the Web, while retaining all of the enterprise-level advantages that have set ListManager apart for years."

As highlighted in the April 17, 2000 issue of Forbes Magazine, Lyris ListManager's advantages include automatic error-handling, which significantly reduces the workload of list administrators, and permission-based subscribe and unsubscribe features, which differentiate Lyris-generated email from highly undesirable "junk" email. Current Lyris Technologies customers in the Forbes article include Novell and Southwest Airlines.

Lyris ListManager 4.0 is available both as software and outsourcing. The administrator and user Web interface is offered in English, Danish, French, German, Hungarian, Italian and Japanese, and other languages are planned for the coming year. Software prices range from a free version to a $30,000 high-performance license, and outsourcing starts with a $300/three-month service contract.

For more information about Lyris Technologies, Inc., visit the Web Site.