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CustomLead Develops New Online Service

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CustomLead, a leading Cost Per Email (CPE) banner network, announced Friday the launch of its new service giving advertisers the ability to build and own custom email lists. Through CustomLead's proprietary banners, lead generating technology and network of strategic partner Web sites, marketers are no longer required to rent email lists from third party sources. CustomLead offers businesses the ability to create exclusive lists by targeting messages to buyers who opt-in and have shown an interest in an advertiser's goods or services.

CustomLead's CPE banner network offers a unique form of permission marketing that delivers more reliable results at a significant cost savings over traditional opt-in email services. According to a recent Forrester Research study, the demand for email marketing services will explode to create a $4.8 billion industry by 2003, of which $1.6 billion will be spent on the acquisition of new customers. As one of the first companies to enter this niche market, CustomLead redefines how e-marketers will evaluate and measure online lead-generating tools.

"CustomLead's Cost Per Email service gives advertisers an incredible opportunity to reach new buyers," said Abbie Drew, president of CustomLead. "A media buyer who wants to target a specific audience can visit CustomLead, easily set-up a targeted message and the service will solicit prospects and collect the email addressess of interested online buyers."

For more information about CustomLead, visit the Web Site.