BMCMedia Signs DART Contract with DoubleClick Print | Email This | Bookmark | Subscribe
BMCMedia (ASX:BMC) one of Asia-Pacific's leading providers of interactive advertising and marketing solutions, headquartered in Sydney, Australia, announced today it has signed a six-year DART agreement with DoubleClick (Nasdaq:DCLK), a leading global Internet advertising and digital marketing-solutions company headquartered in New York City.
"BMCMedia is very excited with this move," said Anthony Bertini, CEO of BMCMedia. "Having completed a comprehensive review of major ad-serving companies over the past several months, we are delighted to have signed this deal with the global leader in Internet advertising technology. Combining the DoubleClick technology and our sales methods and skills places BMCMedia in a much stronger growth position. Being the market leader in Australia already, this move will help to secure the same position for both of our companies throughout the Asia region. We anticipate that our advertisers and publishers will respond very positively to this deal."
"We are pleased with BMCMedia's decision to select our DART technology to manage their ad delivery. BMCMedia has a strong presence in the Asia-Pacific market, with one of the largest Web site portfolios in the region," said Jitendra Valera, vice president, international, DoubleClick TechSolutions. "This partnership will enable these sites to benefit from DART's superior ability to target, manage and deliver advertising with greater sophistication and accuracy while strengthening our position as a leading provider of ad-management technology in the Asia-Pacific market."
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