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DoubleClick Adds Tech, B2B Mailing Lists

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DoubleClick Inc. (Nasdaq:DCLK), a leading global Internet advertising and digital marketing-solutions company headquartered in New York City, today announced that it will offer new lists in technology and B2B categories through its eMail List Services division, which now has more than 21 million opt-in subscribers and 41 lists. Lists to be added include Brainbench, DigitalWork and Coolboard.

DoubleClick eMail List Services is an email-marketing solution that meets the needs of both list renters and list owners. DoubleClick eMail List Services helps advertisers (list renters) acquire customers by providing direct access to high-quality permission-based email names across a wide selection of content categories.

"We are seeing continued demand for business and technology lists, and our lists allow marketers the opportunity to reach a large pool of business and technology executives," said Nancy Joyce, general manager of DoubleClick Email List Services. "Advertisers using these lists are realizing tremendous levels of success."

For more information about DoubleClick, visit the Web Site.