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VerticalResponse Launches iBuilder
2001-05-24

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VerticalResponse, a San Francisco-based email marketing company focused on simplifying the creation, management and execution of email campaigns, announced it has launched iBuilder, a service that assists businesses in producing permission-based email campaigns.

iBuilder automates email-marketing processes and allows users to import HTML, select from a variety of templates, measure promotion information in real time and capture customer data. iBuilder is compatible with MSAccess, MSExcel, ACT and MSOutlook as well as several other contact-management programs.

"Executing email campaigns can be an expensive, time-consuming task requiring specialized training or technical assistance," said Janine Popick, co-founder and CEO of VerticalResponse. "We wanted to create a better way for businesses to send email to customer and prospect lists without relying on a busy IT department. First-time and novice email marketers at smaller businesses can easily create HTML email and manage customer lists without having expertise. They can execute campaigns, and iBuilder will automatically track bounced email addresses and any individuals who may unsubscribe from their lists."

For more information about VerticalResponse, visit the Web Site.