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DoubleClick, aQuantive Post Q4 Profits

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More demand for online advertising helped DoubleClick, Inc., and aQuantive post profits and higher revenues for the fourth quarter of 2003, which some analysts see as a good omen for the industry.

DoubleClick said Wednesday 2003 marked its first full year in profit as measured by generally accepted accounting methods, with a fourth-quarter net income of $3.8 million on revenues of $72.9 million, or 3 cents per share. The company reported a $54 million loss, or 40 cents per share, in the fourth quarter 2002.

Although revenues for the full year 2003 fell compared to 2002, some of the decline came because the company divested its media and research business. The company in 2003 earned $16.9 million, or 12 cents a share, compared with a loss of $117.9 million or 87 cents a share in 2002. The company also improved its financial forecast for 2004, which boosted the company's share price today.

aQuantive, parent company of Avenue A, Atlas DMT and I-FRONTIER, reported its fifth consecutive profitable quarter with fourth-quarter earnings of $4.1 million, or 7 cents per share, up from $1.7 million a year ago. Quarterly revenues rose 44 percent over Q4 2002, to $63.9 million.

DoubleClick Inc. (NASDAQ:DCLK) is based in New York. For more information, see the company Web Site.

For more on Seattle-based aQuantive, visit the Web Site.